Bonus: 7 “faux SEO Techniques” that should be avoided by you at all costs
image credit: Unsplash - Roberto Cortese
I have found that implementing SEO services in my marketing strategy has raised my brand awareness for the following five reasons:
* The Absence Of Risk
Often, paid advertising is subject to click-fraud risks and competitors’ unfair techniques
Examples of these techniques would be the usage of software that will click your ads hundreds of times without any noticeable profit to your site.
However, you will pay for every single click!
Pay-for-performance programs like Google AdWords have advanced protection against this harmful behavior but the risk will never be eliminated.
However, SEO is free of any potential risk unless you make obvious mistakes like spamming.
* Reliability
Paid search engine placement or banner ads work right until the moment when the marketing budget depletes.
After that moment the site disappears from the listings and the returning customers will not find you again ( nor will the new visitors ).
SEO services will help buffer this process so you can gradually minimize the advertising budget as you will be increasing the results that are obtained from the organic search engine listings.
Another advantage of this would be the fact that consumers prefer purchasing from a site that is ranked high in the search engine results.
* Brand Awareness (a BIG Plus!)
A website that has a high rank among search engine listings means that more people will see the company’s name and become more and more familiar with the products as well as the company although they still haven’t made one single purchase.
A recent survey clearly shows that consumers are twice as likely to recognize businesses that are ranked high ( top three ) in the search engine listings in comparison to those that are appearing in the regular banner ads.
* Targeted Traffic
The SEO services will bring paying customers right to your doorstep.
These customers that I am talking about have entered your website’s keywords or phrases into the search engines and the results showed your business.
The SEO services will help you transform regular visitors into real buyers by analyzing their behavior once they locate your site.
By utilizing the content of your website, you will learn how to transform these visitors into buyers most effectively and efficiently possible.
* Affordability
Comparing banner ads with SEO services in terms of costs, the money that you will pay for these services won’t reach staggering sums like the $15,000 that people pay for banner ads.
Bonus: Avoid these 7 “faux SEO techniques”
Now I am going to offer you a small list of 7 “SEO techniques” that should be avoided at all costs:
· * Keyword stuffing
· * Automatically generated doorway pages
· * Misspelling of well-known websites
· * Hidden text or hidden links
· * Cloaking and false redirects
· * Duplicated content on multiple pages
· * Other methods that try to trick search engines
The Takeaway
All in all, SEO is highly recommended if you want to make your business popular.
Popularity over the Internet is crucial as you will attract more visitors.
If you play your cards the right way, these visitors will be transformed into first-time buyers and with a bit of luck, customers.
I hope you have found my article to help answer your questions concerning SEO is becoming more and more important for success over the internet!
I especially like SEO services because it has dramatically raised my website’s brand awareness!
Please share your sentiments in the comments section. Thank you for reading!